Strategic Truth
Appropriately enough, a concept has me in it’s thrall. A thought that has grown out of pondering the impact of the Internet on the age old art of persuasion. Such pondering has distilled down to this...
View ArticleClients First
There is a rule of blogging, a Primary Rule. That rule is: Don’t stop Blogging. A related rule is that you should blog frequently and consistently. Obviously I am in gross violation of those rules....
View ArticleSEMpdx Forum
What to do with an empty Forum? Sing the above lyric to the tune of “what to do with a Drunken Sailor”, something like that. Here’s the deal. I have agreed to help energize the SEMpdx Support Forums....
View ArticleUnintentional AdWords Evil
A bit of an exaggeration maybe, especially from a staunch Google advocate such as myself. But I am concerned. When I first discovered Google AdWords it was love at first sight. Advertising for the...
View ArticleSEMpdx Presents: SEM Six-Pack
I’m kind of late with this post, especially when the event is reportedly already near a sellout! But as of this post there were still a few seats available. SEMpdx, Portland’s Search Marketing...
View ArticleWhat is the best business model for AdWords Management?
As I look towards 2008 I realize my business model needs adjusting, not much mind you. But in which direction is the question. PPC management/service/consulting business models vary, but seems to me...
View ArticleDevil’s Advocate – In Defense of AdWords Content Targeting
As per Scott Hendison – Search Commander, in a recent SEMpdx blog post. “In my experience the content network is the fastest way possible to blow the largest amount of money in the shortest amount of...
View ArticleWhat makes a good PPC Landing Page?
I posted the following as a reply in a SEMpdx Forum thread. Thought it was cogent enough to reprise here This is in response to comments in the thread by Todd Mintz and related article, also by Todd....
View ArticleIdeal AdWords Relationships
There is of course no such thing as a standard ideal relationship between AdWords service providers (like me) and AdWords consumers (like my clients). Each situation is so different that what may suit...
View ArticleThe Power of AdWords for Small Business
Recently I was interviewed by Michael Thompson of Market Accelerators. Market Accelerators provide services dedicated to helping small business. Michael is also currently a Board Member of the Oregon...
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